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The nearly $12 million campaign against former President Donald Trump marks the anti-Trump group’s largest ad blitz to date. This campaign will showcase ads and billboards featuring voters who have turned their backs on Trump.
A 30-second ad highlights testimonials from these former Trump supporters who have defected from the GOP and are now backing Vice President Kamala Harris’s campaign.
The ad blitz specifically targets voters in Pennsylvania, Michigan, Arizona, Wisconsin, and Nebraska’s 2nd Congressional District. In the crucial battleground state of Pennsylvania, where Harris needs a victory to secure the presidency in November, the group is investing $4.5 million in ads. In Michigan, they will spend $3 million, and $2.2 million will be allocated to Wisconsin. The group, Republican Voters Against Trump, is also spending $1.5 million in Arizona and $375,000 in Nebraska’s 2nd Congressional District. President Joe Biden won one of Nebraska’s electoral votes in the 2020 election.
Unlike most states, Nebraska awards two Electoral College votes to the state popular vote winner and one electoral vote to the popular vote winner in each of its three congressional districts.
“Donald Trump has destroyed the Republican Party,” said Sarah Longwell, the group’s executive director, in a statement. “And every election cycle, he drives more and more Republicans to vote for Democrats because they believe Donald Trump and the GOP candidates who imitate him are unfit for office.”
The Harris campaign has been actively reaching out to disaffected Republicans in its voter outreach efforts. At the Democratic National Convention in Chicago last month, former GOP Rep. Adam Kinzinger and Stephanie Grisham, a former Trump White House press secretary, were among the prominent Republicans who spoke on stage.
Republican Voters Against Trump has made significant six-figure contributions in its ongoing efforts to prevent Trump from securing a second term. In March, the group featured a digital ad highlighting former Vice President Mike Pence’s refusal to support Trump for a second term. This ad ran in Arizona, Georgia, Michigan, Pennsylvania, and Wisconsin.
